Problem:
Talk to Todd's original site incorporated the CLAREN Project, but didn't utilize it to its fullest! It was clear to Todd when he approached us again that his site was lacking in a few areas that he wanted to see addressed. The lack of navigation was the most significant issue for the original site. The site relied on the CLAREN's search page and didn't truly incorporate Todd's identity.
Solution:
Redesign. The talktotodd.com site got a complete overhaul. After the initial consultation and Todd deciding on the features to add to the CLAREN Project site, we approached a new design based on our initial meeting. The site would now incorporate the existing identity with logo and compass theme. Todd wanted some “bells and whistles” and we chimed in with some animated headers on the site. The navigation was designed to allow for every aspect of talktotodd.com to be available in one click. The design also allows for Todd to change his site whenever he wants; adding and deleting sections as needed. The CLAREN Project allowed us to make the site look the way it should and it left the rest up to Todd's team.
A look before and after at:
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